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HypoVereinsbank Private Wealth Banking
The Private Wealth Banking iOS & Android app provides all of the services private clients may need - a detailed overview of their assets, current finance news, and an in-app chat platform with their personal HVB advisor.
Garden – Savings & Investments
Garden helps users save money towards concrete financial goals. Users can also use the app to invest their savings and benefit from an attractive ROC - without any paperwork or signup fees.
HypoVereinsbank Mobile Banking App
Comprehensive app testing on behalf of the HypoVereinsbank's internal coding team followed by reputation management for the Mobile Banking App on both the Google Play and App Store.
HypoVereinsbank Private Banking Map
This Private Banking map helps private customers find the nearest HypoVereinsbank branch and provides a direct line of contact to their personal advisor.
HypoVereinsbank Investment Calculator
Thanks to a variety of investment calculators, the HypoVereinsbank's Investment Calculator helps users choose the right investment strategy to meet their their financial goals, all while managing their existing savings and investment plans.
JApp Management System for the THW Jugend
The JApp management tool is a web-based application that helps youth group leaders to manage the app's content as well as monitor user activity.
JApp THW Jugend
THW youth group leaders can use the JApp to discover new training approaches, prepare youth services, and develop their own ideas.
Garden Online Marketing
Following the successful launch of the Garden app, adabay managed a comprehensive online marketing across Facebook, Instagram, Google Search, the Google Play and Apple App stores in addition to customer support.
IP Goggles Logo
The IP Goggles logo features soft lines and curves to match the plugin's distinct CI. The goggles represent the tool's search & highlight function for legal documents.
adabay Styleguide
The adabay style guide provides a central reference for all design and communication guidelines.  Our guide helps standardize external communication efforts and facilitates the onboarding process for new team members. 
HVB PBWM Development
HypoVereinsbank PBWM Development
The HypoVereinsbank's hybrid Private Wealth Banking app for tablets was developed using the IBM Worklight framework. Two years after the app's initial launch, it was optimized using the IBM MobileFirst 8.0 framework.
JApp Ausbildungskatalog Wireframes
These wireframes were created to visualize the intended user experience within the THW's JApp Ausbildungskatalog, a digital collection of educational training materials.
Compumess Icons
CompuMess Vector Icons
Vector icons, featuring CompuMess Elektronik GmbH's brand colors and clean lines, were created for use across all digital platforms in anticipation of their website relaunch.
THW JApp Microanimations
Animations, built off of in-app illustrations, provide the THW's JApp with just the right amount of colorful movement to keep users engaged without overpowering the app's educational content.
Mammut Connect UX Optimization
App users' wants and needs were identified using the adabay User Value Test (UVT) method, which encompasses detailed face-to-face interviews with real users and Product Field workshops. Results collected during UVTs in late 2019 led Mammut Connect's user-driven UX optimization process.
IP Goggles Landing Page
IP Goggles Promotional Landing Page
A responsive website was created for IP Goggles, a plug-in created by patent attorneys that highlights the most important information in legal documents for easy reading and time efficiency.
Garden Digital Illustrations
Additional illustrations were created for specific audiences targeted by Garden online marketing campaigns. Each illustration maintained Garden's distinct style and color palette. These visuals triggered affective responses from viewers, which drove them to download the app.
Garden Profile Creation
Multiple social media profiles were selected based on Garden's ultimate goal of acquiring more active app users. Each platform was created from scratch, with specific target groups in mind. 
Betten Resch Target Audience Definition
Betten & Resch Target Audience Definition
A Facebook Business Manager was set up for Betten & Resch, a local law firm in Munich, in anticipation of their first digital HR campaign.  Once the Business Manager and all related profiles were set up, a campaign structure was prepared – complete with relevant target audiences. 
THW Analog Illustration
THW Analog Illustrations
These analog illustrations depict various training methods, safety tips, and other topics found in the THW's JApp.  Created as a stepping stone to the final digital product, these illustrations contributed to the app design process and technical implementation. 
Betten & Resch LinkedIn Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
JApp App Store Optimization
JApp's presence on the iOS App Store & Google Play Store was optimized regularly to improve the app's ranking, leading to more downloads.
Garden Apple Search Ads
As part of Garden's App Store Optimization strategy, multiple creative and keyword sets were defined for Apple Search ad campaigns. Each set of ads promoted brand awareness and generated downloads among iOS users.
Mobile Banking App Reputation Management
The HypoVereinsbank saw an increase in updated, positive reviews following regular review management in the iOS App Store and Google Play Store for its Mobile Banking App. Regular evaluations of user feedback provide an overview of user needs and desires while helping guide the app development process.
TDK Electronics LinkedIn Analysis
A comprehensive content and follower analysis was executed on behalf of TDK Electronics, which detailed their performance on LinkedIn.  Suggestions regarding the future direction of their LinkedIn channel and employer branding measures were provided once the analysis was complete. 
Mammut Connect Content Moderation
Mammut Connect content was moderated daily to ensure all content – whether text, picture, or video-based – was compliant with user guidelines. By enforcing these rules, Mammut was able to create a safe and positive environment for outdoor fans of all ages.
Garden Instagram Content
Garden's Instagram explores the world of finance, mobile savings, and investments. The bright colors and eye-catching illustrations stop users from scrolling, catch their attention, and drive brand awareness. The posts also strengthen existing consumer-brand relationships.
HVB Social Impact Banking LP
HVB Social Impact Banking Landing Page
Implemented on behalf of the HypoVereinsbank, the Social Impact Banking landing page educates clients about their bank's charitable and environmental actions across Europe. 
Mammut Connect A/B Testing
Multi-platform A/B testing helped Mammut define their app's primary USP, from a new user's perspective. The knowledge gained from this campaign structured future marketing efforts and led to changes within the app itself.
Garden App Frontend Development
Garden App Frontend Development
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
adabay Instagram Content
Our Instagram is full of authentic content that offers future applicants insight into adabay office life, and introduces them to their future colleagues.
LOCALL Hosting
Created in the midst of the Corona crisis, LOCALL is a platform aiming to end social isolation and preserve Munich's local gastronomy.  An interactive map allows users to meet their friends at their favorite bar or cafe virtually, and offer the business owners financial support. LOCALL is being hosted on adabay's server. 
Garden App Mockups
Various mockups were created for Garden ad campaigns and social media content. Each mockup and app screen displayed was adjusted to reflect the intended target group's lifestyle. These mockups provided our ads campaigns with the necessary variety needed to avoid ad fatigue.
Garden HTML5 Banners
HTML5 banners were created specifically for Garden's Google Play Store app campaign to generate downloads, boost brand awareness, and reduce ad fatigue. 
Mammut Connect CX Update
Mammut Connect's customer journey update was developed as part of a collaborative project with Buero112. The app's improved UX aligns with the brand's renewed CI guidelines and with other Mammut products.
adabay Logo
Foxes are versatile and adapt to new environments quickly, but still catch your eye due to their striking, distinctive colors – we wanted our logo to have these same qualities.  Our logo's minimalistic design allows it to be used on virtually any background color or medium, in any size.
adabay Print Materials
Although we are a digital media agency, we are still in need of printed materials from time to time.  We created a selection of high-quality prints for Christmas cards, invitations, and other business-related materials. 
adabay Merchandise
adabay Merchandise
Following our updated CI launch, we decided our brand should extend outside the digital world – which is why we branded various items our team uses around the office, and for HR campaigns.
JApp Leistungsabzeichen Wireframes
An additional section was added to the THW's JApp post initial release, which tested users' knowledge about different themes discussed within the app. Wireframes detailed the Leistungsabzeichen's design concept and intended user experience prior to the technical implementation.
Betten & Resch HR Ads on Instagram
Betten & Resch Instagram Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
THW JApp Backend
A REST API was developed for the THW's JApp backend to facilitate the content management process. Additional client applications were created for iOS, Android, and web, using platform-specific programming languages.
JApp Ausbildungskatalog's Admin Tool
The JApp admin tool is a web-based application that allows THW youth group leaders to manage app content and monitor user activity.
adabay Christmas Illustration
A short and sweet animation used to liven up our reception area around Christmas.
coffeemamas Website
coffeemamas, a Munich-based café and coffee roaster, made their online debut with a mobile-friendly website. The website's five sections provide visitors with the most important information about the company and its products.
coffeemamas Online Shop
An online shop was integrated into coffeemama's website which allows visitors to order their favorite coffees and teas to enjoy at home. coffeemamas receives order notifications in real time, so they can get started on the delivery right away. 
Die Johanniter Weihnachtstrucker Website
Die Johanniter's Weihnachtstrucker website facilitates donations all year round with an integrated donation tool. All proceeds are put towards gifts and other supplies for at-risk children across eastern Europe. The website was updated regularly to ensure a positive user experience.
Schulsani Web & Mobile App
Die Johanniter's Schulsani, an emergency pager app developed for Web, Android, & iOS, alerts school medical services of emergencies in the area via push notification. The notifications help teams organize their resources and plan of action. 
ClimbAX Promotional Landing Page
Mammut's ClimbAX is a wearable app that provides avid climbers with an easy way to stay active and social. A mobile-friendly landing page was created to promote the app in three languages: English, German, and French.
HVB Immobilienmarktberichte Mockup on Desktop
HypoVereinsbank Immobilienmarktberichte Landing Page
The HypoVereinsbank's Immobilienmarktberichte (Real Estate Market Reports) provide users with information about current real estate prices, and future market trends across Germany. A mobile-friendly landing page and interactive map were created specifically for the tool.
adabay Branded Racing Helmet
Our marketing efforts aren't limited to digital media. We're letting people know who we are from the racetrack, with the help of a branded helmet. 
API Implementation for Member Administration
A REST API was implemented on behalf of the German Pilates Association (DPV) to replace its former legacy system used for member administration purposes. 
IP Goggles Landing Page Wireframes
IP Goggles landing page wireframes were created to outline a concept that would promote more on-page conversion actions in addition to the page's general purpose and intended user experience. 
IP Goggles Illustrations
Colorful illustrations were created for the IP Goggles landing page to visualize the plug-in's main functions and break up blocks of text, making the page's content easier to digest.
Garden Micro Animations
Micro animations were created based on Garden's CI that carried the app's trademark colors and design style for digital marketing campaigns and social media content. The slight movements caught viewers' attention without overpowering an ad's or post's overall message. 
HypoVereinsbank Email Signature Banners
Three email banners were created for the HypoVereinsbank to increase awareness about their Mobile Banking App. Each design linked to the app stores and featured CI elements that reinforced brand recognition. 
CompuMess Website Relaunch
CompuMess' redesigned website presents the company's services in addition to their extensive range of power supplies, measuring equipment, and testing systems. The responsive design makes finding information easier, resulting in a positive user experience.
Betten & Resch Branded Profile Pictures
A selection of icons were created for Betten & Resch's Instagram profile picture. Clean lines and cool blue hues set the tone for the Betten & Resch Instagram profile: modern professionalism and matter-of-fact content.
adabay Design Language
Our updated iconography perfectly represents our agency's character: bold and steadfast with a touch of playful craziness. Scattered around the office, these icons infuse an extra touch of our unique personality that really makes the space ours. 
HVB Automatic Website Archiving Tool
Automated Website Archiving Software
An archiving tool was created for the HypoVereinsbank's content team. Using the tool, webpages can be archived with or without an internet connection and can be downloaded as a ZIP file for later viewing.
Betten & Resch LinkedIn Profiles
Betten & Resch's corporate LinkedIn profile was optimized in English and German to appeal to potential applicants, clients, and other thought leaders in patent law. Attorneys' private profiles were also created and optimized to support their professional networking efforts. 
THW JApp Testing
JApp Manual Testing
The THW's JApp was tested manually to ensure it was ready for release on the iOS App Store and Google Play Store.
HVB Wordpress Workshops
HVB WordPress Workshops
A series of workshops was planned for HypoVereinsbank content managers. The workshops focused on showcasing different administrative tools available on WordPress, in addition to the general operation and creation of websites for the HVB.
Pilates Sports Flyer
Pilates Sports Flyers
Flyers were designed for Pilates Sports in a playing card fashion to educate the public about pilates' broad spectrum of exercises. The unique layout made these flyers a real collector's piece, which introduced a certain gamification aspect into collecting the entire set of flyers. 
AKKA Illustration Day&Night
AKKA Illustration
Several illustrations were created for the AKKA app's start screen. Each illustration was filled with small details to depict different times of day. The illustrations were rotated throughout the day to make the start screen more dynamic.
Mammut Connect User Value Tests
Mammut Connect User Value Tests
The User Value Test (UVT) is an original research technique developed by the adabay creative team. Based on the MAP (Motivations, Actions & Problems) theory, UVTs structure face-to-face user interviews to accumulate 100 % honest and unfiltered feedback regarding a (digital) product. Feedback collected during the UVTs was used to improve Mammut Connect's user experience.
adabay Video Editing
adabay Video Editing
Any video we produce must adhere to our CI guidelines – without exception. Each video is edited and color corrected to give off the same warm, welcoming feeling our other visual content radiates. Of course, videos are also adapted to a platform's unique requirements. Our editing process ensures we have a consistent presence online, across all digital platforms.
Polestar Pilates Facebook
Polestar Social Media
Polestar, a pilates training institute, receives 360° Facebook management support to engage its loyal follower base and international network of pilates trainers. Polestar strives to keep followers up to date regarding general pilates news as well as about their events and training sessions taking place across Europe.
Pilates Machine Social Media Campaign
#Pilates Campaign
Created for #Pilates, the "Machine" social media ads campaign let also men know that lifting weights isn't the only way to build strength – pilates can help too!
Pilates Keep the Lights On Ads Campaign
#Pilates Campaign
The aim of the #Pilates "Lichter an" ("Keep the lights on") campaign was to highlight some not so secret benefits pilates can have on your private time. The campaign was aimed at individuals who had not yet experienced pilates to pique their interest and get them involved with #Pilates courses.
adabay Offline HR Campaign
adabay Offline HR Campaign
We passed out branded energy drinks at local universities to attract more applicants, especially for our technical section.
DPV Social Media Content on Facebook on Laptop Mockup
DPV Social Media
The German Pilates Association (DPV) upholds uniform guidelines for pilates instructor training across Germany. On Facebook, the DPV provides information about current news in the pilates industry in addition to educational opportunities for pilates instructors.
Technische Hochschule Lübeck Logo on white background
TH Lübeck Facebook Business Manager
The Lübeck University of Applied Sciences' Facebook Business Manager was organized with a new, uniform campaign system. Additional support was provided in the form of a strategy meeting for upcoming campaigns and ads.
Garden Ads Examples on iPhone Mockups
Garden Social Media Marketing
Multi-platform advertising helped uncover Garden's main target groups, boosted general brand awareness, and increase in-app conversions. Monthly reports detailed each campaign's performance and offered optimization suggestions.
Tree of testing scenarios and how they are set up
Private Wealth App Test Cases
Test cases were written for the HypoVereinsbank's Private Wealth Banking app to make the testing process as simple (and organized) as possible. The test cases included both front and backend scenarios to ensure the app was completely functional.
Fitogram Landing page Laptop Mockup
Fitogram Landing Page & Campaign
A landing page was created for Fitogram, an organizational software for gyms and personal trainers. This specific landing page targeted pilates studio owners and instructors. Once the landing page was live, a brief social media marketing campaign raised awareness and increased sign-ups. 
Private Wealth App Clickdummy Tablet Mockup
Private Wealth App Clickdummy
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
HVB Mobile Banking App Mockups
HVB Mobile Banking App Manual Testing
The HypoVereinsbank's Mobile Banking App was tested manually prior to the app's release and later updates. The manual testing process assesses both front and backend factors to uncover bugs that would be sent directly to the HVB's internal programming team.
HVB CMS Landing Page Example
HVB Content Management System for Landing Pages
A WordPress website was developed for HypoVereinsbank content managers. The system allows content managers to construct new landing pages using various WordPress building blocks, without requiring any technical or programming know-how.
Fruhling Fallback
Spring Ilustration
A simple Easter animation with adabay's favorite fox helps liven up our reception area in the springtime.
App Testing Tablet
Manual Testing Private Wealth Banking App
The HypoVereinsbank's Private Wealth Banking App for iPads was tested manually to ensure a more pleasant user experience. Manual tests assessed the app's frontend features and backend stability before the app's release and each subsequent update.
Hvb Unicredit Festspielnacht
"UniCredit Festspiel-Nacht 2019" Website Content
Content was written for a landing page about the 18th UniCredit Festspiel-Nacht which celebrated the HypoVereinsbank's 150th anniversary. The landing page's different components outlined the evening's program and directed visitors to each performance's location.
Mammut Connect Testing
Mammut Connect App Testing
Extensive usability tests were performed to assess Mammut Connect's user experience and pinpoint potential areas for improvement. Following a detailed analysis of each test's results, certain app features were optimized in close cooperation with the development team.

Other Projects

HypoVereinsbank Private Wealth Banking
The Private Wealth Banking iOS & Android app provides all of the services private clients may need - a detailed overview of their assets, current finance news, and an in-app chat platform with their personal HVB advisor.
Garden – Sparen & Investieren
Garden helps users save money towards concrete financial goals. Users can also use the app to invest their savings and benefit from an attractive ROC - without any paperwork or signup fees.
HypoVereinsbank Mobile Banking App
Comprehensive app testing on behalf of the HypoVereinsbank's internal coding team followed by reputation management for the Mobile Banking App on both the Google Play and App Store.
HypoVereinsbank Private Banking Standortkarte
This Private Banking map helps private customers find the nearest HypoVereinsbank branch and provides a direct line of contact to their personal advisor.
Investment-Rechner der HypoVereinsbank
Thanks to a variety of investment calculators, the HypoVereinsbank's Investment Calculator helps users choose the right investment strategy to meet their their financial goals, all while managing their existing savings and investment plans.
JApp Management-Tool THW-Jugend
The JApp management tool is a web-based application that helps youth group leaders to manage the app's content as well as monitor user activity.
JApp THW Jugend
THW youth group leaders can use the JApp to discover new training approaches, prepare youth services, and develop their own ideas.
Garden Online Marketing
Following the successful launch of the Garden app, adabay managed a comprehensive online marketing across Facebook, Instagram, Google Search, the Google Play and Apple App stores in addition to customer support.
IP Goggles Logo
The IP Goggles logo features soft lines and curves to match the plugin's distinct CI. The goggles represent the tool's search & highlight function for legal documents.
adabay Styleguide
The adabay style guide provides a central reference for all design and communication guidelines.  Our guide helps standardize external communication efforts and facilitates the onboarding process for new team members. 
HVB PBWM Development
HypoVereinsbank PBWM Development
The HypoVereinsbank's hybrid Private Wealth Banking app for tablets was developed using the IBM Worklight framework. Two years after the app's initial launch, it was optimized using the IBM MobileFirst 8.0 framework.
JApp Ausbildungskatalog Wireframes
These wireframes were created to visualize the intended user experience within the THW's JApp Ausbildungskatalog, a digital collection of educational training materials.
Compumess Icons
CompuMess Vector Icons
Vector icons, featuring CompuMess Elektronik GmbH's brand colors and clean lines, were created for use across all digital platforms in anticipation of their website relaunch.
THW JApp Microanimationen
Animations, built off of in-app illustrations, provide the THW's JApp with just the right amount of colorful movement to keep users engaged without overpowering the app's educational content.
Mammut Connect UX Optimization
App users' wants and needs were identified using the adabay User Value Test (UVT) method, which encompasses detailed face-to-face interviews with real users and Product Field workshops. Results collected during UVTs in late 2019 led Mammut Connect's user-driven UX optimization process.
IP Goggles Landing Page
IP Goggles Promotional Landing-Page
A responsive website was created for IP Goggles, a plug-in created by patent attorneys that highlights the most important information in legal documents for easy reading and time efficiency.
Garden Digital Illustrations
Additional illustrations were created for specific audiences targeted by Garden online marketing campaigns. Each illustration maintained Garden's distinct style and color palette. These visuals triggered affective responses from viewers, which drove them to download the app.
Garden Profile Creation
Multiple social media profiles were selected based on Garden's ultimate goal of acquiring more active app users. Each platform was created from scratch, with specific target groups in mind. 
Betten Resch Target Audience Definition
Betten & Resch Zielgruppendefinierung
A Facebook Business Manager was set up for Betten & Resch, a local law firm in Munich, in anticipation of their first digital HR campaign.  Once the Business Manager and all related profiles were set up, a campaign structure was prepared – complete with relevant target audiences. 
THW Analog Illustration
Analoge Illustrationen für THW
These analog illustrations depict various training methods, safety tips, and other topics found in the THW's JApp.  Created as a stepping stone to the final digital product, these illustrations contributed to the app design process and technical implementation. 
Betten & Resch LinkedIn Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
JApp App Store Optimization
JApp's presence on the iOS App Store & Google Play Store was optimized regularly to improve the app's ranking, leading to more downloads.
Garden Apple Search Ads
As part of Garden's App Store Optimization strategy, multiple creative and keyword sets were defined for Apple Search ad campaigns. Each set of ads promoted brand awareness and generated downloads among iOS users.
Mobile Banking App Reputation Management
The HypoVereinsbank saw an increase in updated, positive reviews following regular review management in the iOS App Store and Google Play Store for its Mobile Banking App. Regular evaluations of user feedback provide an overview of user needs and desires while helping guide the app development process.
TDK Electronics LinkedIn Analyse
A comprehensive content and follower analysis was executed on behalf of TDK Electronics, which detailed their performance on LinkedIn.  Suggestions regarding the future direction of their LinkedIn channel and employer branding measures were provided once the analysis was complete. 
Mammut Connect Content Moderation
Mammut Connect content was moderated daily to ensure all content – whether text, picture, or video-based – was compliant with user guidelines. By enforcing these rules, Mammut was able to create a safe and positive environment for outdoor fans of all ages.
Garden Instagram Content
Garden's Instagram explores the world of finance, mobile savings, and investments. The bright colors and eye-catching illustrations stop users from scrolling, catch their attention, and drive brand awareness. The posts also strengthen existing consumer-brand relationships.
HVB Social Impact Banking LP
HypoVereinsbank Social Impact Banking Landing-Page
Implemented on behalf of the HypoVereinsbank, the Social Impact Banking landing page educates clients about their bank's charitable and environmental actions across Europe. 
Mammut Connect A/B Testing
Multi-platform A/B testing helped Mammut define their app's primary USP, from a new user's perspective. The knowledge gained from this campaign structured future marketing efforts and led to changes within the app itself.
Garden App Frontend Development
Garden App Frontend Development
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
adabay Instagram Content
Our Instagram is full of authentic content that offers future applicants insight into adabay office life, and introduces them to their future colleagues.
LOCALL Hosting
Created in the midst of the Corona crisis, LOCALL is a platform aiming to end social isolation and preserve Munich's local gastronomy.  An interactive map allows users to meet their friends at their favorite bar or cafe virtually, and offer the business owners financial support. LOCALL is being hosted on adabay's server. 
Garden-App Mockups
Various mockups were created for Garden ad campaigns and social media content. Each mockup and app screen displayed was adjusted to reflect the intended target group's lifestyle. These mockups provided our ads campaigns with the necessary variety needed to avoid ad fatigue.
Garden HTML5 Banner
HTML5 banners were created specifically for Garden's Google Play Store app campaign to generate downloads, boost brand awareness, and reduce ad fatigue. 
Mammut Connect CX Update
Mammut Connect's customer journey update was developed as part of a collaborative project with Buero112. The app's improved UX aligns with the brand's renewed CI guidelines and with other Mammut products.
adabay Logo
Foxes are versatile and adapt to new environments quickly, but still catch your eye due to their striking, distinctive colors – we wanted our logo to have these same qualities.  Our logo's minimalistic design allows it to be used on virtually any background color or medium, in any size.
adabay Print Materials
Although we are a digital media agency, we are still in need of printed materials from time to time.  We created a selection of high-quality prints for Christmas cards, invitations, and other business-related materials. 
adabay Merchandise
adabay Merchandise
Following our updated CI launch, we decided our brand should extend outside the digital world – which is why we branded various items our team uses around the office, and for HR campaigns.
JApp Leistungsabzeichen Wireframes
An additional section was added to the THW's JApp post initial release, which tested users' knowledge about different themes discussed within the app. Wireframes detailed the Leistungsabzeichen's design concept and intended user experience prior to the technical implementation.
Betten & Resch HR Ads on Instagram
Betten & Resch Instagram Anzeigen
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
THW JApp Backend
A REST API was developed for the THW's JApp backend to facilitate the content management process. Additional client applications were created for iOS, Android, and web, using platform-specific programming languages.
JApp Ausbildungskatalog Admin Tool
The JApp admin tool is a web-based application that allows THW youth group leaders to manage app content and monitor user activity.
adabay Weihnachtsillustration
A short and sweet animation used to liven up our reception area around Christmas.
coffeemamas Website
coffeemamas, a Munich-based café and coffee roaster, made their online debut with a mobile-friendly website. The website's five sections provide visitors with the most important information about the company and its products.
coffeemamas Online-Shop
An online shop was integrated into coffeemama's website which allows visitors to order their favorite coffees and teas to enjoy at home. coffeemamas receives order notifications in real time, so they can get started on the delivery right away. 
Die Johanniter Weihnachtstrucker Website
Die Johanniter's Weihnachtstrucker website facilitates donations all year round with an integrated donation tool. All proceeds are put towards gifts and other supplies for at-risk children across eastern Europe. The website was updated regularly to ensure a positive user experience.
Schulsani Web & Mobile App
Die Johanniter's Schulsani, an emergency pager app developed for Web, Android, & iOS, alerts school medical services of emergencies in the area via push notification. The notifications help teams organize their resources and plan of action. 
ClimbAX Promotional Landing-Page
Mammut's ClimbAX is a wearable app that provides avid climbers with an easy way to stay active and social. A mobile-friendly landing page was created to promote the app in three languages: English, German, and French.
HVB Immobilienmarktberichte Mockup on Desktop
HypoVereinsbank Immobilienmarktberichte Landing-Page
The HypoVereinsbank's Immobilienmarktberichte (Real Estate Market Reports) provide users with information about current real estate prices, and future market trends across Germany. A mobile-friendly landing page and interactive map were created specifically for the tool.
adabay Branded Racing Helm
Our marketing efforts aren't limited to digital media. We're letting people know who we are from the racetrack, with the help of a branded helmet. 
Umsetzung einer API zur Benutzerverwaltung
A REST API was implemented on behalf of the German Pilates Association (DPV) to replace its former legacy system used for member administration purposes. 
IP Goggles Landing Page Wireframes
IP Goggles landing page wireframes were created to outline a concept that would promote more on-page conversion actions in addition to the page's general purpose and intended user experience. 
IP Goggles Illustrations
Colorful illustrations were created for the IP Goggles landing page to visualize the plug-in's main functions and break up blocks of text, making the page's content easier to digest.
Garden Mikroanimationen
Micro animations were created based on Garden's CI that carried the app's trademark colors and design style for digital marketing campaigns and social media content. The slight movements caught viewers' attention without overpowering an ad's or post's overall message. 
HypoVereinsbank Email Signature Banner
Three email banners were created for the HypoVereinsbank to increase awareness about their Mobile Banking App. Each design linked to the app stores and featured CI elements that reinforced brand recognition. 
CompuMess Website Relaunch
CompuMess' redesigned website presents the company's services in addition to their extensive range of power supplies, measuring equipment, and testing systems. The responsive design makes finding information easier, resulting in a positive user experience.
Betten & Resch Branded Profilbilder
A selection of icons were created for Betten & Resch's Instagram profile picture. Clean lines and cool blue hues set the tone for the Betten & Resch Instagram profile: modern professionalism and matter-of-fact content.
adabay Ikonografie
Our updated iconography perfectly represents our agency's character: bold and steadfast with a touch of playful craziness. Scattered around the office, these icons infuse an extra touch of our unique personality that really makes the space ours. 
HVB Automatic Website Archiving Tool
Automatisierte Website-Archivierungssoftware
An archiving tool was created for the HypoVereinsbank's content team. Using the tool, webpages can be archived with or without an internet connection and can be downloaded as a ZIP file for later viewing.
Betten & Resch LinkedIn Profile
Betten & Resch's corporate LinkedIn profile was optimized in English and German to appeal to potential applicants, clients, and other thought leaders in patent law. Attorneys' private profiles were also created and optimized to support their professional networking efforts. 
THW JApp Testing
JApp Manual Testing
The THW's JApp was tested manually to ensure it was ready for release on the iOS App Store and Google Play Store.
HVB Wordpress Workshops
WordPress Schulung für die HVB
A series of workshops was planned for HypoVereinsbank content managers. The workshops focused on showcasing different administrative tools available on WordPress, in addition to the general operation and creation of websites for the HVB.
Pilates Sports Flyer
Pilates Sports Flyers
Flyers were designed for Pilates Sports in a playing card fashion to educate the public about pilates' broad spectrum of exercises. The unique layout made these flyers a real collector's piece, which introduced a certain gamification aspect into collecting the entire set of flyers. 
AKKA Illustration Day&Night
AKKA Illustration
Several illustrations were created for the AKKA app's start screen. Each illustration was filled with small details to depict different times of day. The illustrations were rotated throughout the day to make the start screen more dynamic.
Mammut Connect User Value Tests
Mammut Connect User Value Tests
The User Value Test (UVT) is an original research technique developed by the adabay creative team. Based on the MAP (Motivations, Actions & Problems) theory, UVTs structure face-to-face user interviews to accumulate 100 % honest and unfiltered feedback regarding a (digital) product. Feedback collected during the UVTs was used to improve Mammut Connect's user experience.
adabay Video Editing
adabay Video Bearbeitung
Any video we produce must adhere to our CI guidelines – without exception. Each video is edited and color corrected to give off the same warm, welcoming feeling our other visual content radiates. Of course, videos are also adapted to a platform's unique requirements. Our editing process ensures we have a consistent presence online, across all digital platforms.
Polestar Pilates Facebook
Polestar Social Media
Polestar, a pilates training institute, receives 360° Facebook management support to engage its loyal follower base and international network of pilates trainers. Polestar strives to keep followers up to date regarding general pilates news as well as about their events and training sessions taking place across Europe.
Pilates Machine Social Media Campaign
#Pilates Werbekampagne
Created for #Pilates, the "Machine" social media ads campaign let also men know that lifting weights isn't the only way to build strength – pilates can help too!
Pilates Keep the Lights On Ads Campaign
#Pilates Werbekampagne
The aim of the #Pilates "Lichter an" ("Keep the lights on") campaign was to highlight some not so secret benefits pilates can have on your private time. The campaign was aimed at individuals who had not yet experienced pilates to pique their interest and get them involved with #Pilates courses.
adabay Offline HR Campaign
adabay Energydrinks
We passed out branded energy drinks at local universities to attract more applicants, especially for our technical section.
DPV Social Media Content on Facebook on Laptop Mockup
DPV Social Media
The German Pilates Association (DPV) upholds uniform guidelines for pilates instructor training across Germany. On Facebook, the DPV provides information about current news in the pilates industry in addition to educational opportunities for pilates instructors.
Technische Hochschule Lübeck Logo on white background
TH Lübeck Facebook Business Manager
The Lübeck University of Applied Sciences' Facebook Business Manager was organized with a new, uniform campaign system. Additional support was provided in the form of a strategy meeting for upcoming campaigns and ads.
Garden Ads Examples on iPhone Mockups
Garden Social Media Marketing
Multi-platform advertising helped uncover Garden's main target groups, boosted general brand awareness, and increase in-app conversions. Monthly reports detailed each campaign's performance and offered optimization suggestions.
Tree of testing scenarios and how they are set up
Private Wealth App Test Cases
Test cases were written for the HypoVereinsbank's Private Wealth Banking app to make the testing process as simple (and organized) as possible. The test cases included both front and backend scenarios to ensure the app was completely functional.
Fitogram Landing page Laptop Mockup
Fitogram Landing Page & Campaign
A landing page was created for Fitogram, an organizational software for gyms and personal trainers. This specific landing page targeted pilates studio owners and instructors. Once the landing page was live, a brief social media marketing campaign raised awareness and increased sign-ups. 
Private Wealth App Clickdummy Tablet Mockup
Private Wealth App Clickdummy
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
HVB Mobile Banking App Mockups
HVB Mobile Banking App Manual Testing
The HypoVereinsbank's Mobile Banking App was tested manually prior to the app's release and later updates. The manual testing process assesses both front and backend factors to uncover bugs that would be sent directly to the HVB's internal programming team.
HVB CMS Landing Page Example
HVB Content Management System für Landing Pages
A WordPress website was developed for HypoVereinsbank content managers. The system allows content managers to construct new landing pages using various WordPress building blocks, without requiring any technical or programming know-how.
Fruhling Fallback
Frühlingsillustration
A simple Easter animation with adabay's favorite fox helps liven up our reception area in the springtime.
App Testing Tablet
Manual Testing Private Wealth Banking App
The HypoVereinsbank's Private Wealth Banking App for iPads was tested manually to ensure a more pleasant user experience. Manual tests assessed the app's frontend features and backend stability before the app's release and each subsequent update.
Hvb Unicredit Festspielnacht
"UniCredit Festspiel-Nacht 2019" Website-Content
Content was written for a landing page about the 18th UniCredit Festspiel-Nacht which celebrated the HypoVereinsbank's 150th anniversary. The landing page's different components outlined the evening's program and directed visitors to each performance's location.
Mammut Connect Testing
Mammut Connect App Testing
Extensive usability tests were performed to assess Mammut Connect's user experience and pinpoint potential areas for improvement. Following a detailed analysis of each test's results, certain app features were optimized in close cooperation with the development team.
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