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adabay Tablet Mockup - Hvb Pbwn Management
HypoVereinsbank PBWM Development
The HypoVereinsbank's hybrid Private Wealth Banking app for tablets was developed using the IBM Worklight framework. Two years after the app's initial launch, it was optimized using the IBM MobileFirst 8.0 framework.
THW JApp Microanimations
Animations, built off of in-app illustrations, provide the THW's JApp with just the right amount of colorful movement to keep users engaged without overpowering the app's educational content.
3 adabay Mobile Mockups of Garden Instagram Channel
Garden Online Marketing
Following the successful launch of the Garden app, adabay managed a comprehensive online marketing across Facebook, Instagram, Google Search, the Google Play and Apple App stores in addition to customer support.
IP Goggles Promotional Landing Page Wireframe
IP Goggles Landing Page Wireframes
IP Goggles landing page wireframes were created to outline a concept that would promote more on-page conversion actions in addition to the page's general purpose and intended user experience. 
App Testing Tablet Icon adabay
Manual Testing Private Wealth Banking App
The HypoVereinsbank's Private Wealth Banking App for iPads was tested manually to ensure a more pleasant user experience. Manual tests assessed the app's frontend features and backend stability before the app's release and each subsequent update.
adabay Illusgtration Testszenarien Baumdiagramm
Private Wealth App Test Cases
Test cases were written for the HypoVereinsbank's Private Wealth Banking app to make the testing process as simple (and organized) as possible. The test cases included both front and backend scenarios to ensure the app was completely functional.
adabay Styleguide mit unterschiedlichen Motiven, Logos und Bildern zum Fuchs Icon und Typographien
adabay Styleguide
The adabay style guide provides a central reference for all design and communication guidelines.  Our guide helps standardize external communication efforts and facilitates the onboarding process for new team members. 
adabay desktop mockup DPV Social Media Content auf Facebook
DPV Social Media
The German Pilates Association (DPV) upholds uniform guidelines for pilates instructor training across Germany. On Facebook, the DPV provides information about current news in the pilates industry in addition to educational opportunities for pilates instructors.
adabay Icons for Compumess blue white
CompuMess Vector Icons
Vector icons, featuring CompuMess Elektronik GmbH's brand colors and clean lines, were created for use across all digital platforms in anticipation of their website relaunch.
adabay Linkedin Analyse für TDK Tablet Mockup
TDK Electronics LinkedIn Analysis
A comprehensive content and follower analysis was executed on behalf of TDK Electronics, which detailed their performance on LinkedIn.  Suggestions regarding the future direction of their LinkedIn channel and employer branding measures were provided once the analysis was complete. 
adabay Desktop Mockup für Coffeemamas Shop
coffeemamas Online Shop
An online shop was integrated into coffeemama's website which allows visitors to order their favorite coffees and teas to enjoy at home. coffeemamas receives order notifications in real time, so they can get started on the delivery right away. 
adabay Mobile Mockup des THW App Store Auftritts
JApp App Store Optimization
JApp's presence on the iOS App Store & Google Play Store was optimized regularly to improve the app's ranking, leading to more downloads.
adabay Christmas Illustration
A short and sweet animation used to liven up our reception area around Christmas!
3 adabay Instagram Mockups für Mammut Connect
Mammut Connect A/B Testing
Multi-platform A/B testing helped Mammut define their app's primary USP, from a new user's perspective. The knowledge gained from this campaign structured future marketing efforts and led to changes within the app itself.
adabay Betten & Resch 4 Instagram Logos
Betten & Resch Branded Profile Pictures
A selection of icons were created for Betten & Resch's Instagram profile picture. Clean lines and cool blue hues set the tone for the Betten & Resch Instagram profile: modern professionalism and matter-of-fact content.
adabay Desktop Mockup - Mammut Climbax Landing Page
ClimbAX Promotional Landing Page
Mammut's ClimbAX is a wearable app that provides avid climbers with an easy way to stay active and social. A mobile-friendly landing page was created to promote the app in three languages: English, German, and French.
adabay Facebook Keep Lights On Campaign for #-Pilates
#Pilates Campaign
The aim of the #Pilates "Lichter an" ("Keep the lights on") campaign was to highlight some not so secret benefits pilates can have on your private time. The campaign was aimed at individuals who had not yet experienced pilates to pique their interest and get them involved with #Pilates courses.
adabay Banner mit Graphen und Illustrationen aufgeteilt in 5 unterschiedliche Kacheln für die Garden App
Garden HTML5 Banners
HTML5 banners were created specifically for Garden's Google Play Store app campaign to generate downloads, boost brand awareness, and reduce ad fatigue. 
Japp Wireframe Illustrationen
JApp Ausbildungskatalog Wireframes
These wireframes were created to visualize the intended user experience within the THW's JApp Ausbildungskatalog, a digital collection of educational training materials.
adabay Icon User Value Test
Mammut Connect User Value Tests
The User Value Test (UVT) is an original research technique developed by the adabay creative team. Based on the MAP (Motivations, Actions & Problems) theory, UVTs structure face-to-face user interviews to accumulate 100 % honest and unfiltered feedback regarding a (digital) product. Feedback collected during the UVTs was used to improve Mammut Connect's user experience.
adabay Desktop Mockup der HVB Festspielnacht Landingpage
"UniCredit Festspiel-Nacht 2019" Website Content
Content was written for a landing page about the 18th UniCredit Festspiel-Nacht which celebrated the HypoVereinsbank's 150th anniversary. The landing page's different components outlined the evening's program and directed visitors to each performance's location.
THW Logo Farbe - Testing JApp
JApp Manual Testing
The THW's JApp was tested manually to ensure it was ready for release on the iOS App Store and Google Play Store.
3 adabay Mockups Website Relaunch Mockups für CompuMess
CompuMess Website Relaunch
CompuMess' redesigned website presents the company's services in addition to their extensive range of power supplies, measuring equipment, and testing systems. The responsive design makes finding information easier, resulting in a positive user experience.
adabay Brand Energy Drink Dosen - Merchandise HR Offline Kampagne
adabay Offline HR Campaign
We passed out branded energy drinks at local universities to attract more applicants, especially for our technical section.
adabay Flyer Production für Pilates Sports
Pilates Sports Flyers
Flyers were designed for Pilates Sports in a playing card fashion to educate the public about pilates' broad spectrum of exercises. The unique layout made these flyers a real collector's piece, which introduced a certain gamification aspect into collecting the entire set of flyers. 
adabay desktop mockup Polestar Pilates Facebook Seite als Laptop Mockup
Polestar Social Media
Polestar, a pilates training institute, receives 360° Facebook management support to engage its loyal follower base and international network of pilates trainers. Polestar strives to keep followers up to date regarding general pilates news as well as about their events and training sessions taking place across Europe.
HVB Wordpress Workshops - Wordpress Icon
HVB WordPress Workshops
A series of workshops was planned for HypoVereinsbank content managers. The workshops focused on showcasing different administrative tools available on WordPress, in addition to the general operation and creation of websites for the HVB.
Garden Micro Animations
Micro animations were created based on Garden's CI that carried the app's trademark colors and design style for digital marketing campaigns and social media content. The slight movements caught viewers' attention without overpowering an ad's or post's overall message. 
HVB Logo Farbe Automatic Website Archiving Tool for HVB
Automated Website Archiving Software
An archiving tool was created for the HypoVereinsbank's content team. Using the tool, webpages can be archived with or without an internet connection and can be downloaded as a ZIP file for later viewing.
adabay Pager iOS und Android für Johanniter
Schulsani Web & Mobile App
Die Johanniter's Schulsani, an emergency pager app developed for Web, Android, & iOS, alerts school medical services of emergencies in the area via push notification. The notifications help teams organize their resources and plan of action. 
adabay gelbes Locall Logo
LOCALL Hosting
Created in the midst of the Corona crisis, LOCALL is a platform aiming to end social isolation and preserve Munich's local gastronomy.  An interactive map allows users to meet their friends at their favorite bar or cafe virtually, and offer the business owners financial support. LOCALL is being hosted on adabay's server. 
adabay Logo Farbe
adabay Logo
Foxes are versatile and adapt to new environments quickly, but still catch your eye due to their striking, distinctive colors – we wanted our logo to have these same qualities.  Our logo's minimalistic design allows it to be used on virtually any background color or medium, in any size.
adabay Mobile Mockup der Garden Instagram Seite
Garden Instagram Content
Garden's Instagram explores the world of finance, mobile savings, and investments. The bright colors and eye-catching illustrations stop users from scrolling, catch their attention, and drive brand awareness. The posts also strengthen existing consumer-brand relationships.
adabay Icon - Smartphone mit Lupe
HVB Mobile Banking App Manual Testing
The HypoVereinsbank's Mobile Banking App was tested manually prior to the app's release and later updates. The manual testing process assesses both front and backend factors to uncover bugs that would be sent directly to the HVB's internal programming team.
3 adabay mockups IP Goggles Landing Page für Betten&Resch
IP Goggles Promotional Landing Page
A responsive website was created for IP Goggles, a plug-in created by patent attorneys that highlights the most important information in legal documents for easy reading and time efficiency.
adabay analoge Illustration mit gezeichneten Gegenständen auf Notizzetteln für das THW
THW Analog Illustrations
These analog illustrations depict various training methods, safety tips, and other topics found in the THW's JApp.  Created as a stepping stone to the final digital product, these illustrations contributed to the app design process and technical implementation. 
adabay Spring Ilustration
A simple Easter illustration with adabay's favorite fox helps liven up our reception area in the springtime. 
3 adabay Mockups der THW JApp Website und App
THW JApp Backend
A REST API was developed for the THW's JApp backend to facilitate the content management process. Additional client applications were created for iOS, Android, and web, using platform-specific programming languages.
3 adabay Smartphone Mockups von der Mammut Connect App
Mammut Connect Content Moderation
Mammut Connect content was moderated daily to ensure all content – whether text, picture, or video-based – was compliant with user guidelines. By enforcing these rules, Mammut was able to create a safe and positive environment for outdoor fans of all ages.
adabay Mobile Mockup mit HVB Mobile Banking App Store Eintrag
Mobile Banking App Reputation Management
The HypoVereinsbank saw an increase in updated, positive reviews following regular review management in the iOS App Store and Google Play Store for its Mobile Banking App. Regular evaluations of user feedback provide an overview of user needs and desires while helping guide the app development process.
Technische Hochschule Lübeck Icon
TH Lübeck Facebook Business Manager
The Lübeck University of Applied Sciences' Facebook Business Manager was organized with a new, uniform campaign system. Additional support was provided in the form of a strategy meeting for upcoming campaigns and ads.
adabay Racing Helm Design
adabay Branded Racing Helmet
Our marketing efforts aren't limited to digital media. We're letting people know who we are from the racetrack, with the help of a branded helmet. 
adabay Desktop Mockup HVB Private Banking Standortkarte
HypoVereinsbank Private Banking Map
The HypoVereinsbank's interactive Private Banking Map helps private clients find the nearest HypoVereinsbank branch and provides a direct line of contact to their personal financial advisor. 
adabay desktop mockup Target Audience Definition on Facebook for Betten&Resch
Betten & Resch Target Audience Definition
A Facebook Business Manager was set up for Betten & Resch, a local law firm in Munich, in anticipation of their first digital HR campaign.  Once the Business Manager and all related profiles were set up, a campaign structure was prepared – complete with relevant target audiences. 
3 adabay mobile Mockup HypoVereinsbank iOS & Android App
HypoVereinsbank Mobile Banking App
Comprehensive app testing on behalf of the HypoVereinsbank's internal coding team followed by reputation management for the Mobile Banking App on both the Google Play and App Store.
3 adabay mobile Mockup Frontend Development App für Garden
Garden App Frontend Development
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
adabay Auto und Berg Illustration Day&night für Akka
AKKA Illustration
Several illustrations were created for the AKKA app's start screen. Each illustration was filled with small details to depict different times of day. The illustrations were rotated throughout the day to make the start screen more dynamic.
adabay desktop mockup Video Editing Laptop Mockup with Premiere Pro Screenshot
adabay Video Editing
Any video we produce must adhere to our CI guidelines – without exception. Each video is edited and color corrected to give off the same warm, welcoming feeling our other visual content radiates. Of course, videos are also adapted to a platform's unique requirements. Our editing process ensures we have a consistent presence online, across all digital platforms.
adabay Private Banking Tablet Mockup mit Mann, der auf sein Tablet schaut - HVB Private Wealth App
Private Wealth App Clickdummy
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
adabay Mobile Mockup der Garden Apple Search Ad
Garden Apple Search Ads
As part of Garden's App Store Optimization strategy, multiple creative and keyword sets were defined for Apple Search ad campaigns. Each set of ads promoted brand awareness and generated downloads among iOS users.
Betten Resch Linkedin Profiles Tablet Mockup
Betten & Resch LinkedIn Profiles
Betten & Resch's corporate LinkedIn profile was optimized in English and German to appeal to potential applicants, clients, and other thought leaders in patent law. Attorneys' private profiles were also created and optimized to support their professional networking efforts. 
adabay Brand Merchandise - Weinflaschen, Dosen und Kaffee
adabay Merchandise
Following our updated CI launch, we decided our brand should extend outside the digital world – which is why we branded various items our team uses around the office, and for HR campaigns.
adabay Machine Campaign for #-Pilates
#Pilates Campaign
Created for #Pilates, the "Machine" social media ads campaign let also men know that lifting weights isn't the only way to build strength – pilates can help too!
adabay Tablet Mockup des Betten&Resch LinkedIn Profils
Betten & Resch LinkedIn Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
Ip Goggles Logo
IP Goggles Logo
The IP Goggles logo features soft lines and curves to match the plugin's distinct CI. The goggles represent the tool's search & highlight function for legal documents.
Wireframe Leistungsabzeichen Illustration
JApp Leistungsabzeichen Wireframes
An additional section was added to the THW's JApp post initial release, which tested users' knowledge about different themes discussed within the app. Wireframes detailed the Leistungsabzeichen's design concept and intended user experience prior to the technical implementation.
adabay Iconografien schwarz weiß
adabay Design Language
Our updated iconography perfectly represents our agency's character: bold and steadfast with a touch of playful craziness. Scattered around the office, these icons infuse an extra touch of our unique personality that really makes the space ours. 
adabay desktop Mockup of Fitogram Landingpage
Fitogram Landing Page & Campaign
A landing page was created for Fitogram, an organizational software for gyms and personal trainers. This specific landing page targeted pilates studio owners and instructors. Once the landing page was live, a brief social media marketing campaign raised awareness and increased sign-ups. 
Betten Resch Instagram Hr Ads2021
Betten & Resch Instagram Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
adabay Desktop Mockup HVB CMS Landing Page
HVB Content Management System for Landing Pages
A WordPress website was developed for HypoVereinsbank content managers. The system allows content managers to construct new landing pages using various WordPress building blocks, without requiring any technical or programming know-how.
3 adabay Mobile Mockups des Garden Instagram Profils
Garden Social Media Marketing
Multi-platform advertising helped uncover Garden's main target groups, boosted general brand awareness, and increase in-app conversions. Monthly reports detailed each campaign's performance and offered optimization suggestions.
Mammut Connect Logo monochrom
Mammut Connect App Testing
Extensive usability tests were performed to assess Mammut Connect's user experience and pinpoint potential areas for improvement. Following a detailed analysis of each test's results, certain app features were optimized in close cooperation with the development team.
adabay Mobile Mockup des adabay Instagram Feed
adabay Instagram Content
Our Instagram is full of authentic content that offers future applicants insight into adabay office life, and introduces them to their future colleagues.
adabay Laptop Mockup des THW JApp Ausbildungskatalog
JApp Ausbildungskatalog's Admin Tool
The JApp admin tool is a web-based application that allows THW youth group leaders to manage app content and monitor user activity.
adabay Illustration für Ip Goggles
IP Goggles Illustrations
Colorful illustrations were created for the IP Goggles landing page to visualize the plug-in's main functions and break up blocks of text, making the page's content easier to digest.
Johanniter Weihnachtstrucker Landingpage als Laptop Mockup
Die Johanniter Weihnachtstrucker Website
Die Johanniter's Weihnachtstrucker website facilitates donations all year round with an integrated donation tool. All proceeds are put towards gifts and other supplies for at-risk children across eastern Europe. The website was updated regularly to ensure a positive user experience.
3 adabay Mobile Mockups für Garden
Garden – Savings & Investments
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
adabay desktop mockup HVB Immobilienmarktberichte
HypoVereinsbank Immobilienmarktberichte Landing Page
The HypoVereinsbank's Immobilienmarktberichte (Real Estate Market Reports) provide users with information about current real estate prices, and future market trends across Germany. A mobile-friendly landing page and interactive map were created specifically for the tool.
3 adabay Mockup - Website Relaunch für Coffeemamas - Coffeemamas Website
coffeemamas Website
coffeemamas, a Munich-based café and coffee roaster, made their online debut with a mobile-friendly website. The website's five sections provide visitors with the most important information about the company and its products.
adabay E Mail Signatur für HVB
HypoVereinsbank Email Signature Banners
Three email banners were created for the HypoVereinsbank to increase awareness about their Mobile Banking App. Each design linked to the app stores and featured CI elements that reinforced brand recognition. 
4 adabay Smartphone Mockups von der Garden App mit lila orangenen Graphen
Garden App Mockups
Various mockups were created for Garden ad campaigns and social media content. Each mockup and app screen displayed was adjusted to reflect the intended target group's lifestyle. These mockups provided our ads campaigns with the necessary variety needed to avoid ad fatigue.
Farbiges DPV Logo
API Implementation for Member Administration
A REST API was implemented on behalf of the German Pilates Association (DPV) to replace its former legacy system used for member administration purposes. 
adabay Smartphone Mockup der Mammut Connect App
Mammut Connect UX Optimization
App users' wants and needs were identified using the adabay User Value Test (UVT) method, which encompasses detailed face-to-face interviews with real users and Product Field workshops. Results collected during UVTs in late 2019 led Mammut Connect's user-driven UX optimization process.
2 adabay Mockups des Garden Facebook und Instagram Profils
Garden Profile Creation
Multiple social media profiles were selected based on Garden's ultimate goal of acquiring more active app users. Each platform was created from scratch, with specific target groups in mind. 
adabay Desktop Mockup mit der HVB Unicredit Social Impact Banking Website
HVB Social Impact Banking Landing Page
Implemented on behalf of the HypoVereinsbank, the Social Impact Banking landing page educates clients about their bank's charitable and environmental actions across Europe. 
adabay 4 Illustrationen mit Cityskyline und Frau vor dem Sonnenuntergang für die Munich Re und Garden App
Garden Digital Illustrations
Additional illustrations were created for specific audiences targeted by Garden online marketing campaigns. Each illustration maintained Garden's distinct style and color palette. These visuals triggered affective responses from viewers, which drove them to download the app.
adabay Desktop Mockup der HVB.de Website
HVB.de Development
Components were developed exclusively for the HypoVereinsbank's Content Management System (CMS) "Adobe Experience Manager."
3 adabay Mockups THW JApp Website
JApp THW Jugend
THW youth group leaders can use the JApp to discover new training approaches, prepare youth services, and develop their own ideas.
adabay Desktop Mockup HypoVereinsbank Private Wealth Banking iPad Mockup aus der Private Wealth Banking App mit Graphen und Ansprechpartner
HypoVereinsbank Private Wealth Banking
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
adabay Website Redesign Print
adabay Print Materials
Although we are a digital media agency, we are still in need of printed materials from time to time.  We created a selection of high-quality prints for Christmas cards, invitations, and other business-related materials. 
adabay mobile Mockup HVB Investment Rechner
HypoVereinsbank Investment Calculator
Thanks to a variety of investment calculators, the HypoVereinsbank's Investment Calculator helps users choose the right investment strategy to meet their their financial goals, all while managing their existing savings and investment plans.
IP Goggles Animation
Animations were created for the IP Goggles landing page to grab viewers' attention at the very top of the page, and provide some elementary insights into the plug-in's function.
Garden iOS App Store Promo Video
This short and concise promo video was created to promote the Munich Re's Garden app. Users are given an overview of the app's many functions and are encouraged to download the app – all within 15 seconds.
adabay mobile mockup Google Play Store Feature Graphic HVB
HVB Play Store Feature Graphic
A feature graphic was created for the HVB Mobile Banking App's Play Store listing. This graphic serves as the very first visual representation of the app and its many features as well as providing a preview of the promotional video.
adabay tablet mockup Mammut Connect Product Vision circle
Mammut Connect Product Vision
A revised product vision, encompassing over 300 pages, was developed for the "Mammut Connect" app, based on real user experiences. Feedback collected during a series of user value tests, UX, and competitive analyses, was used to reconsider the product in a new, user-focused light. 
adabay desktop mockup Hvb Postident
PostIdent Landing Page
PostIdent was integrated into HypoVereinsbank landing pages so clients could authenticate themselves comfortably and securely, without having to make a trip to the bank.
adabay's favorite office spaces
adabay Office & Co-Working Spaces
You didn't think we'd forget our award-winning branded office, did you? We created our new office space with the help of the interior designers at BESPOKE. The lower floor is a complete stylistic fusion comprised of fun co-working spaces and kitchen. The second floor features an open-plan office and conference room for a more traditional office flair.
adabay Desktop Mockup des HVB Mail Templates
HVB Digital Application Routes
A component-based system was integrated into WordPress to facilitate the creation and optimization of application routes in a banking environment. This system allows HypoVereinsbank clients to save time by signing up for new products on their desktop and mobile devices.
3 adabay mobile Mockups of Mammut Connect store listing
Mammut Connect Review Management
Mammut Connect user reviews were answered daily, in both the App Store and Play Store. User feedback and questions were filtered and forwarded to the responsible departments.
adabay Desktop Mockup des HVB Finanzmanagers
Personal Finance Manager Demo
A demo version of the HypoVereinsbank's Personal Finance Manager was created to give clients first impressions about the HVB's service and how to use it.
2 adabay mockups #Pilates Social Media Content
#Pilates Social Media
#Pilates' Facebook and Instagram content strategies are composed of a colorful mix of images and videos stemming from studios across Germany as well as unique illustrations and memes.  The inclusion of user-generated content contributed to the evolution of an open, tight-knit community of pilates fans.
Buero112 Office365 Einrichtung icon monochrom
Office365 Setup
Office365 was set up and configured to enhance BUERO112's workflows by facilitating both internal and external collaboration processes.
Mobile Banking App iOS App Store Video
Creation of a promotional video for the HypoVereinsbank's Mobile Banking App listing in the iOS App Store. Viewers are presented the app's core functions through professional animations accompanied by lively music.
9 Abel Icons in grün, rot und blau
ABEL Icons 
Icons were created for each ABEL brand in the corresponding color palette to make heavily text-laden passages easier to digest. 
3 adabay mobile mockups Thw App Store
JApp Review Management
By answering and evaluating JApp user reviews in both the App and Play Stores, the THW was able to build deeper connections with app users and organize feedback to be considered for future app updates. 
3 adabay Mockups der AAT Website
a.a.t. Substrathandel (BayWa)
A digital marketplace was designed for a.a.t, an agricultural product supplier in the BayWa r.e. Group, to facilitate the trading of silage, grains, and agricultural waste products among German farmers. The platform's responsive design adheres the company's CI and enables a positive experience on mobile devices, thanks to large buttons.
adabay Desktop Mockup der HVB Website
HVB Quality Assurance for Application Process
Step-by-step test cases were written for the HypoVereinsbank's digital application routes to organize and simplify their usability tests. This ensured that the final product was completely secure, functional and user-friendly before hitting the market. 
adabay desktop mockup Garden SEA Campaigns
Garden Search Engine Advertising
Multiple Google Search Ad campaigns with different keyword clusters were launched to inform, persuade, and engage potential Garden users. Regular keyword optimization maintained consistent performance.
Farbiges BayWa Logo
BayWa Cloud Management
a.a.t's (a BayWa company) website was deployed manually following the technical implementation of its digital agricultural marketplace. BayWa's Cloud server and Cloud system were expanded to include new services that ensured user data could be handled and stored securely.
Mbs Architektur It Services logo monochrom
MBS Architektur IT Consultation
The Munich-based architectural firm MBS Architektur was able to optimize their IT infrastructure following an in-depth IT consultation. This optimization led to increased digital security, simplified data management, helped the company prepare to work from home.
2 Mockups - Johanniter Weihhnachtstrucker Responsive Website Update
Johanniter Weihnachtstrucker Website Update
An interactive, virtual donation platform was designed for Die Johanniter's "Weihnachtstrucker" fundraising campaign to compensate for the lack of physical donation centers during the COVID-19 pandemic. Donators could use the platform to assemble personalized boxes or purchase a ready-made package consisting of everything a child in need requires. 
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Virtual Try-on Prototype
A prototype for a virtual try-on was created that would allow customers to try on prescription glasses and sunglasses using their webcam.
Abel Website Analyse icon adabay
ABEL UX/UI Website Analysis
Comprehensive user experience tests were conducted before redesigning the ABEL website. The test results guided the user-centric optimization process, which resulted in a website with improved client-acquisition and application processes.
3 grüne Abel Infografiken
ABEL ReTec Infographics
Infographics, created in ABEL ReTec's signature green color palette, visualize complicated information and processes about solar energy. These visuals helped reduce the necessary amount of text on certain pages, making information easier to process and understand.
Johanniter Weihnachtstrucker Illustrationen
Die Johanniter Weihnachtstrucker Illustrations
Illustrations depicting various donation items were produced for Die Johanniter's annual "Weihnachtstrucker" fundraising campaign. Special care was taken to create professional yet fun and child-like visuals that aligned with the organization's CI.
adabay Desktop Mockup der Betten&Resch Website
Betten & Resch Website Support
Optimization of Betten & Resch's team page to reflect the law firm's growing team of patent lawyers.
3 adabay Mockups der Mammut Climbax Websites
Climbax Landing Page Responsive Optimization
Mammut's Climbax promotional landing page was optimized for improved usability on mobile devices.
adabay Mobile Mockup der Finux LinkedIn Seite
Finux LinkedIn Ads
LinkedIn ads were launched as part of Finux's multi-channel marketing campaign that used precise targeting to reach decision-makers in small to medium-sized businesses searching for financial software.

Other Projects

adabay Tablet Mockup - Hvb Pbwn Management
HypoVereinsbank PBWM Development
The HypoVereinsbank's hybrid Private Wealth Banking app for tablets was developed using the IBM Worklight framework. Two years after the app's initial launch, it was optimized using the IBM MobileFirst 8.0 framework.
THW JApp Microanimations
Animations, built off of in-app illustrations, provide the THW's JApp with just the right amount of colorful movement to keep users engaged without overpowering the app's educational content.
3 adabay Mobile Mockups of Garden Instagram Channel
Garden Online Marketing
Following the successful launch of the Garden app, adabay managed a comprehensive online marketing across Facebook, Instagram, Google Search, the Google Play and Apple App stores in addition to customer support.
IP Goggles Promotional Landing Page Wireframe
IP Goggles Landing Page Wireframes
IP Goggles landing page wireframes were created to outline a concept that would promote more on-page conversion actions in addition to the page's general purpose and intended user experience. 
App Testing Tablet Icon adabay
Manual Testing Private Wealth Banking App
The HypoVereinsbank's Private Wealth Banking App for iPads was tested manually to ensure a more pleasant user experience. Manual tests assessed the app's frontend features and backend stability before the app's release and each subsequent update.
adabay Illusgtration Testszenarien Baumdiagramm
Private Wealth App Test Cases
Test cases were written for the HypoVereinsbank's Private Wealth Banking app to make the testing process as simple (and organized) as possible. The test cases included both front and backend scenarios to ensure the app was completely functional.
adabay Styleguide mit unterschiedlichen Motiven, Logos und Bildern zum Fuchs Icon und Typographien
adabay Styleguide
The adabay style guide provides a central reference for all design and communication guidelines.  Our guide helps standardize external communication efforts and facilitates the onboarding process for new team members. 
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DPV Social Media
The German Pilates Association (DPV) upholds uniform guidelines for pilates instructor training across Germany. On Facebook, the DPV provides information about current news in the pilates industry in addition to educational opportunities for pilates instructors.
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CompuMess Vector Icons
Vector icons, featuring CompuMess Elektronik GmbH's brand colors and clean lines, were created for use across all digital platforms in anticipation of their website relaunch.
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TDK Electronics LinkedIn Analysis
A comprehensive content and follower analysis was executed on behalf of TDK Electronics, which detailed their performance on LinkedIn.  Suggestions regarding the future direction of their LinkedIn channel and employer branding measures were provided once the analysis was complete. 
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coffeemamas Online Shop
An online shop was integrated into coffeemama's website which allows visitors to order their favorite coffees and teas to enjoy at home. coffeemamas receives order notifications in real time, so they can get started on the delivery right away. 
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JApp App Store Optimization
JApp's presence on the iOS App Store & Google Play Store was optimized regularly to improve the app's ranking, leading to more downloads.
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A short and sweet animation used to liven up our reception area around Christmas!
3 adabay Instagram Mockups für Mammut Connect
Mammut Connect A/B Testing
Multi-platform A/B testing helped Mammut define their app's primary USP, from a new user's perspective. The knowledge gained from this campaign structured future marketing efforts and led to changes within the app itself.
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Betten & Resch Branded Profile Pictures
A selection of icons were created for Betten & Resch's Instagram profile picture. Clean lines and cool blue hues set the tone for the Betten & Resch Instagram profile: modern professionalism and matter-of-fact content.
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ClimbAX Promotional Landing Page
Mammut's ClimbAX is a wearable app that provides avid climbers with an easy way to stay active and social. A mobile-friendly landing page was created to promote the app in three languages: English, German, and French.
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#Pilates Campaign
The aim of the #Pilates "Lichter an" ("Keep the lights on") campaign was to highlight some not so secret benefits pilates can have on your private time. The campaign was aimed at individuals who had not yet experienced pilates to pique their interest and get them involved with #Pilates courses.
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Garden HTML5 Banners
HTML5 banners were created specifically for Garden's Google Play Store app campaign to generate downloads, boost brand awareness, and reduce ad fatigue. 
Japp Wireframe Illustrationen
JApp Ausbildungskatalog Wireframes
These wireframes were created to visualize the intended user experience within the THW's JApp Ausbildungskatalog, a digital collection of educational training materials.
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Mammut Connect User Value Tests
The User Value Test (UVT) is an original research technique developed by the adabay creative team. Based on the MAP (Motivations, Actions & Problems) theory, UVTs structure face-to-face user interviews to accumulate 100 % honest and unfiltered feedback regarding a (digital) product. Feedback collected during the UVTs was used to improve Mammut Connect's user experience.
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"UniCredit Festspiel-Nacht 2019" Website Content
Content was written for a landing page about the 18th UniCredit Festspiel-Nacht which celebrated the HypoVereinsbank's 150th anniversary. The landing page's different components outlined the evening's program and directed visitors to each performance's location.
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JApp Manual Testing
The THW's JApp was tested manually to ensure it was ready for release on the iOS App Store and Google Play Store.
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CompuMess Website Relaunch
CompuMess' redesigned website presents the company's services in addition to their extensive range of power supplies, measuring equipment, and testing systems. The responsive design makes finding information easier, resulting in a positive user experience.
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adabay Offline HR Campaign
We passed out branded energy drinks at local universities to attract more applicants, especially for our technical section.
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Pilates Sports Flyers
Flyers were designed for Pilates Sports in a playing card fashion to educate the public about pilates' broad spectrum of exercises. The unique layout made these flyers a real collector's piece, which introduced a certain gamification aspect into collecting the entire set of flyers. 
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Polestar Social Media
Polestar, a pilates training institute, receives 360° Facebook management support to engage its loyal follower base and international network of pilates trainers. Polestar strives to keep followers up to date regarding general pilates news as well as about their events and training sessions taking place across Europe.
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HVB WordPress Workshops
A series of workshops was planned for HypoVereinsbank content managers. The workshops focused on showcasing different administrative tools available on WordPress, in addition to the general operation and creation of websites for the HVB.
Garden Micro Animations
Micro animations were created based on Garden's CI that carried the app's trademark colors and design style for digital marketing campaigns and social media content. The slight movements caught viewers' attention without overpowering an ad's or post's overall message. 
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Automated Website Archiving Software
An archiving tool was created for the HypoVereinsbank's content team. Using the tool, webpages can be archived with or without an internet connection and can be downloaded as a ZIP file for later viewing.
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Schulsani Web & Mobile App
Die Johanniter's Schulsani, an emergency pager app developed for Web, Android, & iOS, alerts school medical services of emergencies in the area via push notification. The notifications help teams organize their resources and plan of action. 
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LOCALL Hosting
Created in the midst of the Corona crisis, LOCALL is a platform aiming to end social isolation and preserve Munich's local gastronomy.  An interactive map allows users to meet their friends at their favorite bar or cafe virtually, and offer the business owners financial support. LOCALL is being hosted on adabay's server. 
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adabay Logo
Foxes are versatile and adapt to new environments quickly, but still catch your eye due to their striking, distinctive colors – we wanted our logo to have these same qualities.  Our logo's minimalistic design allows it to be used on virtually any background color or medium, in any size.
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Garden Instagram Content
Garden's Instagram explores the world of finance, mobile savings, and investments. The bright colors and eye-catching illustrations stop users from scrolling, catch their attention, and drive brand awareness. The posts also strengthen existing consumer-brand relationships.
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HVB Mobile Banking App Manual Testing
The HypoVereinsbank's Mobile Banking App was tested manually prior to the app's release and later updates. The manual testing process assesses both front and backend factors to uncover bugs that would be sent directly to the HVB's internal programming team.
3 adabay mockups IP Goggles Landing Page für Betten&Resch
IP Goggles Promotional Landing Page
A responsive website was created for IP Goggles, a plug-in created by patent attorneys that highlights the most important information in legal documents for easy reading and time efficiency.
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THW Analog Illustrations
These analog illustrations depict various training methods, safety tips, and other topics found in the THW's JApp.  Created as a stepping stone to the final digital product, these illustrations contributed to the app design process and technical implementation. 
adabay Spring Ilustration
A simple Easter illustration with adabay's favorite fox helps liven up our reception area in the springtime. 
3 adabay Mockups der THW JApp Website und App
THW JApp Backend
A REST API was developed for the THW's JApp backend to facilitate the content management process. Additional client applications were created for iOS, Android, and web, using platform-specific programming languages.
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Mammut Connect Content Moderation
Mammut Connect content was moderated daily to ensure all content – whether text, picture, or video-based – was compliant with user guidelines. By enforcing these rules, Mammut was able to create a safe and positive environment for outdoor fans of all ages.
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Mobile Banking App Reputation Management
The HypoVereinsbank saw an increase in updated, positive reviews following regular review management in the iOS App Store and Google Play Store for its Mobile Banking App. Regular evaluations of user feedback provide an overview of user needs and desires while helping guide the app development process.
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TH Lübeck Facebook Business Manager
The Lübeck University of Applied Sciences' Facebook Business Manager was organized with a new, uniform campaign system. Additional support was provided in the form of a strategy meeting for upcoming campaigns and ads.
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adabay Branded Racing Helmet
Our marketing efforts aren't limited to digital media. We're letting people know who we are from the racetrack, with the help of a branded helmet. 
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HypoVereinsbank Private Banking Map
The HypoVereinsbank's interactive Private Banking Map helps private clients find the nearest HypoVereinsbank branch and provides a direct line of contact to their personal financial advisor. 
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Betten & Resch Target Audience Definition
A Facebook Business Manager was set up for Betten & Resch, a local law firm in Munich, in anticipation of their first digital HR campaign.  Once the Business Manager and all related profiles were set up, a campaign structure was prepared – complete with relevant target audiences. 
3 adabay mobile Mockup HypoVereinsbank iOS & Android App
HypoVereinsbank Mobile Banking App
Comprehensive app testing on behalf of the HypoVereinsbank's internal coding team followed by reputation management for the Mobile Banking App on both the Google Play and App Store.
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Garden App Frontend Development
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
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AKKA Illustration
Several illustrations were created for the AKKA app's start screen. Each illustration was filled with small details to depict different times of day. The illustrations were rotated throughout the day to make the start screen more dynamic.
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adabay Video Editing
Any video we produce must adhere to our CI guidelines – without exception. Each video is edited and color corrected to give off the same warm, welcoming feeling our other visual content radiates. Of course, videos are also adapted to a platform's unique requirements. Our editing process ensures we have a consistent presence online, across all digital platforms.
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Private Wealth App Clickdummy
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
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Garden Apple Search Ads
As part of Garden's App Store Optimization strategy, multiple creative and keyword sets were defined for Apple Search ad campaigns. Each set of ads promoted brand awareness and generated downloads among iOS users.
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Betten & Resch LinkedIn Profiles
Betten & Resch's corporate LinkedIn profile was optimized in English and German to appeal to potential applicants, clients, and other thought leaders in patent law. Attorneys' private profiles were also created and optimized to support their professional networking efforts. 
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adabay Merchandise
Following our updated CI launch, we decided our brand should extend outside the digital world – which is why we branded various items our team uses around the office, and for HR campaigns.
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#Pilates Campaign
Created for #Pilates, the "Machine" social media ads campaign let also men know that lifting weights isn't the only way to build strength – pilates can help too!
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Betten & Resch LinkedIn Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
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IP Goggles Logo
The IP Goggles logo features soft lines and curves to match the plugin's distinct CI. The goggles represent the tool's search & highlight function for legal documents.
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JApp Leistungsabzeichen Wireframes
An additional section was added to the THW's JApp post initial release, which tested users' knowledge about different themes discussed within the app. Wireframes detailed the Leistungsabzeichen's design concept and intended user experience prior to the technical implementation.
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adabay Design Language
Our updated iconography perfectly represents our agency's character: bold and steadfast with a touch of playful craziness. Scattered around the office, these icons infuse an extra touch of our unique personality that really makes the space ours. 
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Fitogram Landing Page & Campaign
A landing page was created for Fitogram, an organizational software for gyms and personal trainers. This specific landing page targeted pilates studio owners and instructors. Once the landing page was live, a brief social media marketing campaign raised awareness and increased sign-ups. 
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Betten & Resch Instagram Ads
Betten & Resch, a local patent law firm in Munich, was searching for additions to their team of international patent and trademark attorneys. A LinkedIn ads campaign increased the number of applicants interested in full-time positions at their firm.
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HVB Content Management System for Landing Pages
A WordPress website was developed for HypoVereinsbank content managers. The system allows content managers to construct new landing pages using various WordPress building blocks, without requiring any technical or programming know-how.
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Garden Social Media Marketing
Multi-platform advertising helped uncover Garden's main target groups, boosted general brand awareness, and increase in-app conversions. Monthly reports detailed each campaign's performance and offered optimization suggestions.
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Mammut Connect App Testing
Extensive usability tests were performed to assess Mammut Connect's user experience and pinpoint potential areas for improvement. Following a detailed analysis of each test's results, certain app features were optimized in close cooperation with the development team.
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adabay Instagram Content
Our Instagram is full of authentic content that offers future applicants insight into adabay office life, and introduces them to their future colleagues.
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JApp Ausbildungskatalog's Admin Tool
The JApp admin tool is a web-based application that allows THW youth group leaders to manage app content and monitor user activity.
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IP Goggles Illustrations
Colorful illustrations were created for the IP Goggles landing page to visualize the plug-in's main functions and break up blocks of text, making the page's content easier to digest.
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Die Johanniter Weihnachtstrucker Website
Die Johanniter's Weihnachtstrucker website facilitates donations all year round with an integrated donation tool. All proceeds are put towards gifts and other supplies for at-risk children across eastern Europe. The website was updated regularly to ensure a positive user experience.
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Garden – Savings & Investments
Garden, a native app developed on behalf of the MunichRE for iOS & Android smartphones, helps users save and invest their money.
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HypoVereinsbank Immobilienmarktberichte Landing Page
The HypoVereinsbank's Immobilienmarktberichte (Real Estate Market Reports) provide users with information about current real estate prices, and future market trends across Germany. A mobile-friendly landing page and interactive map were created specifically for the tool.
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coffeemamas Website
coffeemamas, a Munich-based café and coffee roaster, made their online debut with a mobile-friendly website. The website's five sections provide visitors with the most important information about the company and its products.
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HypoVereinsbank Email Signature Banners
Three email banners were created for the HypoVereinsbank to increase awareness about their Mobile Banking App. Each design linked to the app stores and featured CI elements that reinforced brand recognition. 
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Garden App Mockups
Various mockups were created for Garden ad campaigns and social media content. Each mockup and app screen displayed was adjusted to reflect the intended target group's lifestyle. These mockups provided our ads campaigns with the necessary variety needed to avoid ad fatigue.
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API Implementation for Member Administration
A REST API was implemented on behalf of the German Pilates Association (DPV) to replace its former legacy system used for member administration purposes. 
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Mammut Connect UX Optimization
App users' wants and needs were identified using the adabay User Value Test (UVT) method, which encompasses detailed face-to-face interviews with real users and Product Field workshops. Results collected during UVTs in late 2019 led Mammut Connect's user-driven UX optimization process.
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Garden Profile Creation
Multiple social media profiles were selected based on Garden's ultimate goal of acquiring more active app users. Each platform was created from scratch, with specific target groups in mind. 
adabay Desktop Mockup mit der HVB Unicredit Social Impact Banking Website
HVB Social Impact Banking Landing Page
Implemented on behalf of the HypoVereinsbank, the Social Impact Banking landing page educates clients about their bank's charitable and environmental actions across Europe. 
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Garden Digital Illustrations
Additional illustrations were created for specific audiences targeted by Garden online marketing campaigns. Each illustration maintained Garden's distinct style and color palette. These visuals triggered affective responses from viewers, which drove them to download the app.
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HVB.de Development
Components were developed exclusively for the HypoVereinsbank's Content Management System (CMS) "Adobe Experience Manager."
3 adabay Mockups THW JApp Website
JApp THW Jugend
THW youth group leaders can use the JApp to discover new training approaches, prepare youth services, and develop their own ideas.
adabay Desktop Mockup HypoVereinsbank Private Wealth Banking iPad Mockup aus der Private Wealth Banking App mit Graphen und Ansprechpartner
HypoVereinsbank Private Wealth Banking
A demo version of the HypoVereinsbank's hybrid Private Wealth Banking app was programmed to advise the HVB's private banking clients.
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adabay Print Materials
Although we are a digital media agency, we are still in need of printed materials from time to time.  We created a selection of high-quality prints for Christmas cards, invitations, and other business-related materials. 
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HypoVereinsbank Investment Calculator
Thanks to a variety of investment calculators, the HypoVereinsbank's Investment Calculator helps users choose the right investment strategy to meet their their financial goals, all while managing their existing savings and investment plans.
IP Goggles Animation
Animations were created for the IP Goggles landing page to grab viewers' attention at the very top of the page, and provide some elementary insights into the plug-in's function.
Garden iOS App Store Promo Video
This short and concise promo video was created to promote the Munich Re's Garden app. Users are given an overview of the app's many functions and are encouraged to download the app – all within 15 seconds.
adabay mobile mockup Google Play Store Feature Graphic HVB
HVB Play Store Feature Graphic
A feature graphic was created for the HVB Mobile Banking App's Play Store listing. This graphic serves as the very first visual representation of the app and its many features as well as providing a preview of the promotional video.
adabay tablet mockup Mammut Connect Product Vision circle
Mammut Connect Product Vision
A revised product vision, encompassing over 300 pages, was developed for the "Mammut Connect" app, based on real user experiences. Feedback collected during a series of user value tests, UX, and competitive analyses, was used to reconsider the product in a new, user-focused light. 
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PostIdent Landing Page
PostIdent was integrated into HypoVereinsbank landing pages so clients could authenticate themselves comfortably and securely, without having to make a trip to the bank.
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adabay Office & Co-Working Spaces
You didn't think we'd forget our award-winning branded office, did you? We created our new office space with the help of the interior designers at BESPOKE. The lower floor is a complete stylistic fusion comprised of fun co-working spaces and kitchen. The second floor features an open-plan office and conference room for a more traditional office flair.
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HVB Digital Application Routes
A component-based system was integrated into WordPress to facilitate the creation and optimization of application routes in a banking environment. This system allows HypoVereinsbank clients to save time by signing up for new products on their desktop and mobile devices.
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Mammut Connect Review Management
Mammut Connect user reviews were answered daily, in both the App Store and Play Store. User feedback and questions were filtered and forwarded to the responsible departments.
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Personal Finance Manager Demo
A demo version of the HypoVereinsbank's Personal Finance Manager was created to give clients first impressions about the HVB's service and how to use it.
2 adabay mockups #Pilates Social Media Content
#Pilates Social Media
#Pilates' Facebook and Instagram content strategies are composed of a colorful mix of images and videos stemming from studios across Germany as well as unique illustrations and memes.  The inclusion of user-generated content contributed to the evolution of an open, tight-knit community of pilates fans.
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Office365 Setup
Office365 was set up and configured to enhance BUERO112's workflows by facilitating both internal and external collaboration processes.
Mobile Banking App iOS App Store Video
Creation of a promotional video for the HypoVereinsbank's Mobile Banking App listing in the iOS App Store. Viewers are presented the app's core functions through professional animations accompanied by lively music.
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ABEL Icons 
Icons were created for each ABEL brand in the corresponding color palette to make heavily text-laden passages easier to digest. 
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JApp Review Management
By answering and evaluating JApp user reviews in both the App and Play Stores, the THW was able to build deeper connections with app users and organize feedback to be considered for future app updates. 
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a.a.t. Substrathandel (BayWa)
A digital marketplace was designed for a.a.t, an agricultural product supplier in the BayWa r.e. Group, to facilitate the trading of silage, grains, and agricultural waste products among German farmers. The platform's responsive design adheres the company's CI and enables a positive experience on mobile devices, thanks to large buttons.
adabay Desktop Mockup der HVB Website
HVB Quality Assurance for Application Process
Step-by-step test cases were written for the HypoVereinsbank's digital application routes to organize and simplify their usability tests. This ensured that the final product was completely secure, functional and user-friendly before hitting the market. 
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Garden Search Engine Advertising
Multiple Google Search Ad campaigns with different keyword clusters were launched to inform, persuade, and engage potential Garden users. Regular keyword optimization maintained consistent performance.
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BayWa Cloud Management
a.a.t's (a BayWa company) website was deployed manually following the technical implementation of its digital agricultural marketplace. BayWa's Cloud server and Cloud system were expanded to include new services that ensured user data could be handled and stored securely.
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MBS Architektur IT Consultation
The Munich-based architectural firm MBS Architektur was able to optimize their IT infrastructure following an in-depth IT consultation. This optimization led to increased digital security, simplified data management, helped the company prepare to work from home.
2 Mockups - Johanniter Weihhnachtstrucker Responsive Website Update
Johanniter Weihnachtstrucker Website Update
An interactive, virtual donation platform was designed for Die Johanniter's "Weihnachtstrucker" fundraising campaign to compensate for the lack of physical donation centers during the COVID-19 pandemic. Donators could use the platform to assemble personalized boxes or purchase a ready-made package consisting of everything a child in need requires. 
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Virtual Try-on Prototype
A prototype for a virtual try-on was created that would allow customers to try on prescription glasses and sunglasses using their webcam.
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ABEL UX/UI Website Analysis
Comprehensive user experience tests were conducted before redesigning the ABEL website. The test results guided the user-centric optimization process, which resulted in a website with improved client-acquisition and application processes.
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ABEL ReTec Infographics
Infographics, created in ABEL ReTec's signature green color palette, visualize complicated information and processes about solar energy. These visuals helped reduce the necessary amount of text on certain pages, making information easier to process and understand.
Johanniter Weihnachtstrucker Illustrationen
Die Johanniter Weihnachtstrucker Illustrations
Illustrations depicting various donation items were produced for Die Johanniter's annual "Weihnachtstrucker" fundraising campaign. Special care was taken to create professional yet fun and child-like visuals that aligned with the organization's CI.
adabay Desktop Mockup der Betten&Resch Website
Betten & Resch Website Support
Optimization of Betten & Resch's team page to reflect the law firm's growing team of patent lawyers.
3 adabay Mockups der Mammut Climbax Websites
Climbax Landing Page Responsive Optimization
Mammut's Climbax promotional landing page was optimized for improved usability on mobile devices.
adabay Mobile Mockup der Finux LinkedIn Seite
Finux LinkedIn Ads
LinkedIn ads were launched as part of Finux's multi-channel marketing campaign that used precise targeting to reach decision-makers in small to medium-sized businesses searching for financial software.
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